Tuesday, February 3, 2015

Competing Against TurboTax and DIY Software

Today the same powerful, feature-rich tax return preparation software that is used by seasoned professional tax preparers is available to the do-it-yourself preparer. How can a preparer compete against this? Doesn't this make everyone an expert?



Does having a stethoscope and a tongue depressor make you a doctor? No.

And here's an appropriate observation from the world of fashion: "Just because they make it in your size doesn't mean you should wear it."

In other words, just because the software is available doesn't mean everyone should be using it to prepare their returns.

Click here to learn more about competing with the DIY tax return software.

2 comments:

  1. Well-Written article. It will be supportive to anyone who utilizes it, including me. Keep doing what you are doing – can't pause to read more posts. Thanks for the precious help. Tax preparation service

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